OUR BRAND ASSET TRANSFORMATION
Our new logo is reflective of our CEO, Ali Manzoor vision of growth
and expansion. It is to position Rawish as the leading brand in
Pakistan with a global footprint. Two decades ago, we started off by
catering to a different customer, now our customer has a new mindset and
we need to be relevant. There’s a new generation of clientele that is
looking towards our brand, and they are more confident, expressive, and
empowered in the way they are thinking.
OUR BRAND STORY
Our legacy lies in our root strengths; vibrant colors, design aesthetics that mirror our emotions, fashion that is ever-evolving, and an unforgettable retail experience. Since its inception, Rawish has been making it possible for individuals to dress in an inspiring, vibrant, affordable way – whilst celebrating their uniqueness with every style, stitch, and weave. We recognize the confidence they have in their own individuality by making it possible for them to express everything they are. Rawish believes that culture, values, mindsets are in a constant state of evolution, and we strive to keep transforming with it.